Capitalise on trends. Advice I heard thrown around a lot by the likes of Gary Vee and others but never really clicked until the Fidget Spinner arrived on the scene.

I mean it always made sense. People are searching for things that are trending. If you make something that relates to that trend, those people searching will find you. Simple.

How on Earth does that apply to hypnosis though? Things that trend are Presidential Elections, sporting events, celebrity scandals, fashion, tv shows… Sadly, hypnosis is rarely trending.

I did notice a trend among my own videos though. The beauty of YouTube Analytics is that there is no guessing. It’s very easy to determine which videos people are watching, which videos are bringing people in and which videos have engagement. Recently I noticed the rapid hypnosis induction videos I tried as an experiment were performing particularly well. Comments asking for more had increased along with views, audience retention and a growing number of subscribers.

Having ignored Fidget Spinners and written them off as another piece of junk cluttering the planet, it wasn’t until I started paying attention that I realised I could use a Fidget Spinner as a focal point for an eye fixation hypnosis and experiment with capitalising on a trend.

Of course there is no way to guarantee the success of a particular video but there are a number of things you can do to give it the best chance possible. Years of YouTube content creation experience and my gut told me I was onto something but I would have to move quickly. After all, trends go as quickly as they come.

So I hurried to the shops, battled strollers, endured the shoves and high pitched squeals of pre teens, contemplated the value of human life and I picked up a shiny red Fidget Spinner.

Two hours later I had recorded, edited and uploaded a brand new YouTube video and within minutes the comments started coming. The comments came and continue to come like no other video I’ve ever uploaded. It was clear early on that this was a hit. The engagement was the highest I have ever experienced, subscribers were growing and I was given the greatest YouTube gift of all. An audience of people telling me exactly what they want.

The experiment was a success and I now realise that (almost) everything can be related to hypnosis. There has never been a better or easier time to capitalise on trends. We have been given the gift of knowledge. We don’t have to speculate about what women aged 24 – 30 are thinking about, they’re telling us on Instagram, Twitter, Facebook, YouTube, Snapchat, Pinterest, Blogs and more.

So start listening and start creating. There is an audience for everyone and capitalising on a trend will help you find yours.

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